Together we are creating wealth from the bottom up
Delivering business solutions for the base of the pyramid
An untapped market of more than 360 million people
See what it takes to invest in majority markets
Opportunities for the Majority, an initiative of the Inter-American Development Bank, supports market-based approaches to reaching and serving the poor of Latin America and the Caribbean. Now, Opportunities for the Majority has launched MajorityMarkets.org, a clearinghouse where people and organizations may find inspiration, guidance, and practical advice from others who are already finding success serving the base of the pyramid. More
On April 20, Jaime Elizondo, President of CEMEX Mexico, and Luiz Ros, Manager of the Opportunities for the Majority initiative of the Inter-American Development Bank, signed a partial credit guarantee agreement that will enable CEMEX to significantly increase the scope of its Mejora Tu Calle (“Improve Your Street”) program.
Two leading Mexican companies, Mi Tienda and CEMEX, were recognized at the IDB’s Annual Meeting of the Board of Governors in Cancun, Mexico, for their innovative projects that engage with low-income populations in Mexico.
On Monday, July 19, 2010, Opportunities for the Majority held a "BOP Modeling Workshop" to teach executives from a range of companies about the elements of base of the pyramid business models.
Continue reading...A guideline to participating in the financing of the Inter-American Development Bank's projects in majority markets through the IDB's A/B Loan program.
Early this year the IDB presented a proposal to Columbia University’s School of International and Public Affairs to conduct a reasearch project to measure the "Poverty Penalty" in the region. This blog was prepared by the "Columbia Poverty Penalty Group" that worked on the assignment.
Continue reading...A look at megaretailer Walmart's approach to expanding into underserved areas in Mexico -- not in its familiar "big box" format but as a chain of smaller stores offering products geared toward low-income customers.
Continue reading...News from around the Majority Markets community: New projects, upcoming events and recommended readings, including a tool for companies developing inclusive business models, a University of Michigan workshop on evaluating impact and a series on social entrepreneurship.
Continue reading...
