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On April 20, Jaime Elizondo, President of CEMEX Mexico, and Luiz Ros, Manager of the Opportunities for the Majority initiative of the Inter-American Development Bank, signed a partial credit guarantee agreement that will enable CEMEX to significantly increase the scope of its Mejora Tu Calle (“Improve Your Street”) program.

On Friday, March 19, IDB President Luis Alberto Moreno meet with Jose Ignacio Avalos,  a leading social entrepreneur who has been instrumental in creating major nonprofit organizations that address critical needs of the poor in Mexico, including Mi Tienda, a company that supplies hundreds of small grocery stores in rural communities in Mexico.

Much of the work showcased on MajorityMarkets.org has to do with what companies are doing to adapt their business models to better engage with the untapped human potential at the base of the pyramid.